Marketing Burst!

Tuesday, August 4, 2009

If my clients refuse to come to me, then I'll come to them!

Okay, I admit I've not been very friendly to my clients lately. It's been ages since I sent them my usual hello-remember-me flyer. I usually do this at the end of every year but last year I neglected to prepare my brochure and by the time I actually remembered, it was too late to wish them a happy new year.

So right now I am working on a new marketing brochure. I need to bring attention to my freelance copywriting and translation services. With the recession taking place, even my home business is affected. Since the second quarter of the year I noticed that the number of jobs I receive from my regular or new clients has slowed down. A friend of mine working in an advertising agency told me her agency is facing similar fate. Pitching for jobs is still ongoing but actual projects received have dwindled by more than half. So business-wise, it's been pretty quiet for me.

Currently I'm contemplating on the best concept for my marketing burst and I've already updated my marketing list. I have a list of all my clients but some of them are no longer in operation so a fresh new list is what I need. My first batch of brochures will go out to them. I'm also keen to secure new clients and will be looking into other outlets including consumer mailing lists to advertise my business.

The List Company for instance provides effective e-mail Marketing Solutions for profitable e-mail campaigns; allowing you to send fully customized marketing messages to over 40 million consumers in their massive database. Whether it's mass marketing or a comfortable niche audience, the company's list brokers make it their business to get you heard and bring business your way. What's more, you will also enjoy the services of a professional internet solutions team to help customize a program that suits your needs. Your marketing message is guaranteed delivered in a prompt, effective and proper manner.

I'm definitely going to check this out. If it works the way it should, what a great way to get my home business noticed. Here's to new business and more money for me and my cats of course!