Meow Diaries

Tuesday, August 4, 2009

Marketing Burst!

If my clients refuse to come to me, then I'll come to them!

Okay, I admit I've not been very friendly to my clients lately. It's been ages since I sent them my usual hello-remember-me flyer. I usually do this at the end of every year but last year I neglected to prepare my brochure and by the time I actually remembered, it was too late to wish them a happy new year.

So right now I am working on a new marketing brochure. I need to bring attention to my freelance copywriting and translation services. With the recession taking place, even my home business is affected. Since the second quarter of the year I noticed that the number of jobs I receive from my regular or new clients has slowed down. A friend of mine working in an advertising agency told me her agency is facing similar fate. Pitching for jobs is still ongoing but actual projects received have dwindled by more than half. So business-wise, it's been pretty quiet for me.

Currently I'm contemplating on the best concept for my marketing burst and I've already updated my marketing list. I have a list of all my clients but some of them are no longer in operation so a fresh new list is what I need. My first batch of brochures will go out to them. I'm also keen to secure new clients and will be looking into other outlets including consumer mailing lists to advertise my business.

The List Company for instance provides effective e-mail Marketing Solutions for profitable e-mail campaigns; allowing you to send fully customized marketing messages to over 40 million consumers in their massive database. Whether it's mass marketing or a comfortable niche audience, the company's list brokers make it their business to get you heard and bring business your way. What's more, you will also enjoy the services of a professional internet solutions team to help customize a program that suits your needs. Your marketing message is guaranteed delivered in a prompt, effective and proper manner.

I'm definitely going to check this out. If it works the way it should, what a great way to get my home business noticed. Here's to new business and more money for me and my cats of course!

-FC Scoreboard points for my first THREE commenters-

LADYJAVA
BILL
MONICA

Busy Week Ahead!

I recently secured a new Public Relations Agency client for my home business. Actually, this new client got to know about me from word of mouth, which I always think is the coolest way to get noticed in this copywriting and translation business I've been handling from home since I left my last 9 to 5 job back in 2004.

Whenever a new client comes my way from word of mouth marketing, my spirit is uplifted. I get an extra bounce in my step, knowing that my on-going work as a freelance copywriter is being noticed; warranting the recommendations I receive from my existing clients to others who require my services.

Aside from Promotions, Online Marketing, Media Relations and Public Relations, my new client also handles Event Management, which is actually where a huge part of my services are required. I expect a lot of translation to come my way and so far I've already received several jobs from them.

I foresee a very busy working week for me starting Monday so I hope B and the kids won't miss me too much. We're one big fluffy family and no matter how busy I get with work, I gotta make time for my babies even though it means buying them a new Deluxe Activity Centre! Have fun kids and don't disturb Master while she's working!